Men, too, are seemingly practicing pubic hair removal in significant numbers, raising the question of to what extent pubic hair removal should be understood as a gendered phenomenon. Extending the widespread hairless bodily norm for Anglo/Western women, pubic hair removal is an apparently rapidly growing phenomenon. We aim here to understand a recently emergent, and potentially gendered, body practice-pubic hair removal-by examining the meanings people ascribe to pubic hair and its removal. This means they are affected by, and developed in relation to, patterned sociocultural meanings and representations. Women’s and men’s bodies and sexuality can be understood as socially situated and socially produced.